Titling Non-Jewelry Listings

Wondering how to name your non-jewelry items? Look no further! Give your items the best opportunity to be seen by customers with this guide to effectively name your product. Your listing should be consistent with Partner Central’s guide but should contain relevant information about your products to help them stand out.

An effective title description will help with SEO (search engine optimization). Titles that follow structure and efficiently inform the search engine of the product type will perform better. Imagine being a customer and searching for a product. You want results that will match up with keywords in your search, right? That’s what makes this guide so helpful! It will give you the best chance in ranking as a match for a customer’s search.

Follow the table below for the best results possible. Not all products will fit this list exactly. There is a specific place to list brands when you create the item, so no need to include a brand name in the title listing. Choose the characteristics that apply to your product, so customers can easily locate it and add it to their carts.

This guide gives explanations and examples of non-jewelry items such as:

  • Gemological tools
  • Jewelry Storage
  • Loose Gemstones/ Parcel Products
  • Watches

The specifics on these non-jewelry title description guidelines are listed below.

Gemological Tools

No need to worry about successfully selling gemological tools, because the guide below gives you a detailed walk through of the process to title your product. These steps are for tools such as loupes, polariscopes, gauges and more.

Title Description Hierarchy – Gemological Tools

Order

Characteristic

Example Characteristic

1

Style/Identifier

18mm

2

Product Type

Triplet Jewelry Loupe

3

Material Color

Gold Tone

mceclip0.png

Hastings 18mm
Triplet Jewelry Loupe
Gold Tone 10x

 

Jewelry Storage

This guide will tell you exactly how to title jewelry storage items such as storage boxes, storage rolls, ring holders and more. The chart below makes it all oh so easy! 

Title Description Hierarchy – Jewelry Storage 

Order

Characteristic

Example Characteristic

1

Department

N/A to this item. Example: Men's/Women's

2

Motif

N/A to this item.
Examples: Cat, Dog, Ballerina

3

Style

Medium

4

Product Type

Jewelry Box

5

Material Color

Cream

6

Material (if it is a selling feature)

Leather

 

mceclip2.png

Medium Jewelry Box
in Cream Leather

 

Loose Gemstones/ Parcel Products

Don’t lose customers over inefficient title listings for loose gemstones. The chart below lays out the best way to title your loose gemstones and parcel products to eliminate any headaches from the process.

Title Description Hierarchy – Loose Gemstones

Order

Characteristic

Example Characteristic

1

Gemstone Color
(primary only)

Green

2

Gemstone
(primary only)

Sunstone

3

Dimensions

9x7mm

4

Gemstone Shape

Oval

5

Gemstone Cut

Minimum

6

Product Type

N/A for this item.

7

Carat Weight

DEW (moissanite)

Mm Size (pearls)

1.40ct

mceclip3.png

Green Sunstone 9x7mm
Oval Minimum 1.40ct

 

Title Description Hierarchy – Parcel Products

Order

Characteristic

Example Characteristic

1

Gemstone Color
(primary only)

Pink and Red

2

 Gemstone
(primary only)

Spinel

3

Dimensions

N/A for this item.

4

Gemstone Shape

Mixed Shapes and Sizes

5

Gemstone Cut

N/A for this item.
Example: Brilliant Cut

6

Product Type

Gemstone Parcel

7

Carat Weight

DEW (moissanite)

Mm Size (pearls)

20.00ctw

mceclip4.png

Pink and Red Spinel Mixed
Shapes and Sizes 20.00ctw

 

Watches

The guide below will eliminate any wasted time trying to come up with a title for your watches. Make sure customers have the easiest and most fashionable way to tell time with your watch products.

Title Description Hierarchy – Watches

Order

Characteristic

Example Characteristic

1

Department

Men's

2

Metal Purity

N/A for this item. 
Examples: 10k or 14k

3

Metal Color

Black

4

Metal Type

Stainless Steel

5

Style

Quartz

6

Product Type

Watch

7

Gemstone

N/A for this item.
Examples: Diamond or Ruby

mceclip5.png

Men’s Black Stainless
Steel Quartz Watch

 

These steps to creating jewelry title descriptions is designed to help you organize your jewelry to effectively sell to target customers. Maintaining this order in your product listings ensures your products rank as high as possible when a customer searches for any related keywords. 

For help with listing jewelry items on Partner Central, go to our help article on Correctly Titling Jewelry Listings. To learn best practices for listing items, visit our Best Practices for Listing Items.

If you have any questions or would like to speak to a member of our team, please call 833-453-3672 or email PartnerSuccess@jedora.com.