Want your pieces to be seen by as many people as possible? Follow these steps to make your titles easily found by as many customers as possible. The labels will boost your product recognition, growing your business.
Imagine being a customer and searching for a product. You want results that will match up with keywords in your search, right? An effective title description will help with SEO (search engine optimization). Titles that follow structure and efficiently inform the search engine of the product type will perform better. That’s what makes this guide so helpful! It will give you the best chance in ranking as a match for a customer’s search.
Follow the table below for the best results possible. Not all products will fit this list exactly. Some may not have a gemstone or a carat weight, but the list is conveniently structured so you can choose whichever characters apply to your product.
Title Description Hierarchy
Start the listing name with the first row and move your way down the chart, including the items that are relevant to your product. Capitalize each word and be sure not to write it in all caps. An example follows the table for you to reference.
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Title Description Hierarchy (general guidelines) |
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Order |
Characteristic |
Example Characteristic |
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1 |
Brand: the globally recognized brand (if applicable) |
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2 |
Gemstone Color: the color of the primary gemstone featured in jewelry |
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3 |
Gemstone: the primary gem featured on gemstone jewelry |
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4 |
Metal Purity: the percent of gold in metal jewelry is measured in karats (out of 24 karats). |
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5 |
Metal Color: the color of the primary metal featured in a jewelry piece |
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6 |
Metal Type: the type of metal that primarily makes up a jewelry piece |
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7 |
Style: categories and appearances and timeframes of different jewelry |
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8 |
Product Type: the type of jewelry that is worn a specific way |
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9 |
Size: the dimensions of all metal jewelry/pearl necklaces and bracelets to inform customers of best fit. |
Note: Ring sizes will not need to be listed in your title description. |
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10 |
Carat Weight: a unit used to measure the size and weight of gemstones and pearls
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Here's an example of a product named correctly, using the title description hierarchy:
Blue Diamond 18K Yellow Gold 3-Stone Ring .50ctw.
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Order |
Characteristic |
Example Product |
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1 |
Gemstone Color |
Blue |
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2 |
Gemstone |
Diamond |
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3 |
Metal Purity |
18k |
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4 |
Metal Color |
Yellow |
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5 |
Metal Type |
Gold |
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6 |
Style |
3-Style |
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7 |
Product Type |
Ring |
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8 |
Size |
n/a for rings |
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9 |
Carat Weight |
.50ctw |
Small Changes to Product Listings
- Costume jewelry will not have a carat weight, so no need to worry about that part of the description.
- Not all metal jewelry will have a carat weight and a gemstone, so these descriptors can be skipped in your title description.
- All children’s jewelry should include “Children” as the department to distinguish it from jewelry for adults.
Additional Listing Examples
All Metal Example:
18k Rose Gold Box Chain 18 Inch
Children’s Jewelry Example:
Blue Aquamarine Rhodium Over Sterling Silver Children’s Stud Earrings .48ctw
Color Example:
Grape Color Garnet 10k Yellow Gold 3-Stone Necklace 0.79ctw
Costume Example:
Multi-Color Crystal Gold Tone Peacock Bracelet
Pearl Example:
Cultured Tahitian Pearl Silver Dangle Earrings 9-10mm
In Conclusion...
These steps to creating jewelry title descriptions is designed to help you organize your jewelry to effectively sell to target customers. This order ensures your products rank as high as possible when a customer searches for any related keywords. Please follow our suggestions to make using Jedora Partner Central an enjoyably convenient way for you to engage with customers.
Have an item that isn't jewelry? Learn how to title non-jewelry items on Partner Central. And to improve your listings and draw in customers with search optimized title descriptions, visit our article on the Best Practices for Titling Your Listings.
If you have any questions or would like to speak to a member of our team, please call 833-453-3672 or email PartnerSuccess@jedora.com.